Business Training Calendar

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Contractors Digital Marketing Playbook Intended for: General Managers, Marketing Coordinators, Marketing Managers, Marketing Specialists, Owners, Sales Managers

You’ve mastered your trade—now it’s time to master how customers find and choose you. In today’s market, a strong digital marketing strategy isn’t optional. Home service businesses need a clear, consistent online presence and a reliable way to generate qualified leads to grow with confidence.

This class covers/You will learn: • How to establish a professional online brand that resonates with customers. • Best practices for building a website that drives conversions. • Techniques to manage online reviews, enhance reputation and maximize visibility using your Google Business Profile. • The different types advertising channels – from LSA to PPC to traditional media – and how to drive results with each platform.

PLEASE NOTE: This class has an associated registration fee:

• $200 for the first attendee
• $100 for each additional attendee per dealer

Participating dealers may use available accrual funds for reimbursement of training costs.

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Contractors Digital Marketing Playbook Intended for: General Managers, Marketing Coordinators, Marketing Managers, Marketing Specialists, Owners, Sales Managers

You’ve mastered your trade—now it’s time to master how customers find and choose you. In today’s market, a strong digital marketing strategy isn’t optional. Home service businesses need a clear, consistent online presence and a reliable way to generate qualified leads to grow with confidence.

This class covers/You will learn: • How to establish a professional online brand that resonates with customers. • Best practices for building a website that drives conversions. • Techniques to manage online reviews, enhance reputation and maximize visibility using your Google Business Profile. • The different types advertising channels – from LSA to PPC to traditional media – and how to drive results with each platform.

PLEASE NOTE: This class has an associated registration fee:

• $200 for the first attendee
• $100 for each additional attendee per dealer

Participating dealers may use available accrual funds for reimbursement of training costs.

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Compel More People to Buy with First-Class Consumer Buying Experience

Intended for: Owners, Sales Managers, Sales Teams, Comfort Advisors

Homeowners have endless information, but not always the clarity to interpret it. That’s where you come in. This class teaches the psychology of effective communication—how to connect, build trust, and guide customers with clarity and confidence so they can make informed decisions.

This class covers/You will learn: • Understand the psychology behind effective customer communication. • Build trust and create stronger connections with homeowners. • Learn how to explain options with clarity and confidence. • Help customers make informed decisions without pressure.

PLEASE NOTE: This class has an associated registration fee:

• $499 for Two People (Per Dealer)
• Free for Daikin Elite Dealers

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Technician Communication & Selling Skills Intended for: Technicians, Owners, Sales Managers, Sales Team Being great at HVAC isn’t just about technical skill—it’s about connection.

This workshop dives deep into the craft of communication—how to speak so customers actually hear you, understand you, and believe you.

You’ll learn how to create a safe, pressure-free environment where real conversations can happen— and how to grow personally and professionally through better communication.

This class covers/You will learn: • Learn communication techniques that build trust and strengthen customer relationships. • Discover how to explain HVAC solutions in a way customers understand and value. • Create a comfortable, pressure-free environment that encourages open conversations. • Develop communication skills that support both personal and professional growth.

PLEASE NOTE: This class has an associated registration fee:

• $499 for Two People (Per Dealer)
• Free for Daikin Elite Dealers

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Residential Maintenance Intended for: Owners, Service Managers

BDR’s Residential Maintenance will show you how to weatherproof your company by creating a maintenance program that will supply replacement leads, additional revenue opportunities, and a solid client base to secure year-round work for the entire company. By attending this class, contractors will improve their maintenance delivery process while generating a steady stream of replacement lea

ds, improving profits, and stabilizing cash flow. A profitable, smooth-functioning maintenance program is vital to your company’s growth and success. This class covers/You will learn: • How to make your business less weather-dependent by building a profitable residential maintenance program that can generate maintenance work year round • Efficient scheduling strategies that will maintain a high client retention rate and reduce overall labor costs. • Offering and selling accessories during maintenance in order to drive company profitability. • Ways to grow and market your maintenance agreement program. • Developing a training program that will engage your team on converting customers to true maintenance clients.

PLEASE NOTE: This class has an associated registration fee:

• $550 for the First Attendee,
• 200 for Each Additional Attendee (Per Dealer)

Participating dealers able to use accrual funds for reimbursement of the training

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Intended for: Owners, General Managers

BDR’s The Pillars of HVAC Success provides owners and managers with the foundational building blocks for running a successful HVAC business and how to implement them. Each section is pinpoint-focused on identifying what they need to get done, why they need to do it, and helping them develop their personalized method for how to get it done.

This class covers/You will learn: • To price and sell jobs to reach breakeven quickly and generate more net profit. • How to become a sales-driven company utilizing three essential strategies. • To fully utilize your existing labor resources. • Overcoming obstacles that prevent your business growth.

PLEASE NOTE: This class has an associated registration fee:

• $550 for the First Attendee,
• 200 for Each Additional Attendee (Per Dealer)

Participating dealers able to use accrual funds for reimbursement of the training

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Intended for: Owners, General Managers

BDR’s The Pillars of HVAC Success provides owners and managers with the foundational building blocks for running a successful HVAC business and how to implement them. Each section is pinpoint-focused on identifying what they need to get done, why they need to do it, and helping them develop their personalized method for how to get it done.

This class covers/You will learn: • To price and sell jobs to reach breakeven quickly and generate more net profit. • How to become a sales-driven company utilizing three essential strategies. • To fully utilize your existing labor resources. • Overcoming obstacles that prevent your business growth.

PLEASE NOTE: This class has an associated registration fee:

• $550 for the First Attendee,
• 200 for Each Additional Attendee (Per Dealer)

Participating dealers able to use accrual funds for reimbursement of the training

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Intended for: Owners, General Managers

BDR’s The Pillars of HVAC Success provides owners and managers with the foundational building blocks for running a successful HVAC business and how to implement them. Each section is pinpoint-focused on identifying what they need to get done, why they need to do it, and helping them develop their personalized method for how to get it done.

This class covers/You will learn: • To price and sell jobs to reach breakeven quickly and generate more net profit. • How to become a sales-driven company utilizing three essential strategies. • To fully utilize your existing labor resources. • Overcoming obstacles that prevent your business growth.

PLEASE NOTE: This class has an associated registration fee:

• $550 for the First Attendee,
• 200 for Each Additional Attendee (Per Dealer)

Participating dealers able to use accrual funds for reimbursement of the training

To learn more or to sign up for classes, navigate to one of the following links.

REGISTER TODAY!

Intended for: Owners, Sales Managers, Sales Teams, Comfort Advisors

Homeowners have endless information, but not always the clarity to interpret it. That’s where you come in. This class teaches the psychology of effective communication—how to connect, build trust, and guide customers with clarity and confidence so they can make informed decisions.

This class covers/You will learn: • Understand the psychology behind effective customer communication. • Build trust and create stronger connections with homeowners. • Learn how to explain options with clarity and confidence. • Help customers make informed decisions without pressure.

PLEASE NOTE: This class has an associated registration fee:

• $499 for Two People (Per Dealer)
• Free for Daikin Elite Dealers

To learn more or to sign up for classes, navigate to one of the following links.