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Contractors Digital Marketing Playbook Intended for: General Managers, Marketing Coordinators, Marketing Managers, Marketing Specialists, Owners, Sales Managers

You’ve mastered your trade—now it’s time to master how customers find and choose you. In today’s market, a strong digital marketing strategy isn’t optional. Home service businesses need a clear, consistent online presence and a reliable way to generate qualified leads to grow with confidence.

This class covers/You will learn: • How to establish a professional online brand that resonates with customers. • Best practices for building a website that drives conversions. • Techniques to manage online reviews, enhance reputation and maximize visibility using your Google Business Profile. • The different types advertising channels – from LSA to PPC to traditional media – and how to drive results with each platform.

PLEASE NOTE: This class has an associated registration fee:

• $200 for the first attendee
• $100 for each additional attendee per dealer

Participating dealers may use available accrual funds for reimbursement of training costs.

To learn more or to sign up for classes, navigate to one of the following links.