Today’s homeowners have more access to information than ever before, giving them a sense of control and choice in the buying process. Yet, over 70% of homeowners admit to making a bad decision when it comes to major purchases like HVAC systems.

Join us for a free online masterclass on October 3rd with industry insider Russ Horrocks, where we’ll explore why this happens and what key objectives you must achieve to give your customers a unique, compelling experience that sets you apart from the competition.

You’ll learn how to guide homeowners in a way that makes them feel confident, informed, and able to justify their decision. This session will also introduce the full two-day course coming in February 2026 for those ready to master the art of sales excellence at a deeper level.

For questions, please get in touch with your local Thermal Supply Sales Rep or email
training@thermalsupply.com

To learn more or to sign up for classes, navigate to one of the following links.